Indicators of response to a mass media CPR recruitment campaign.

Impact of a Mass Media Vasectomy Promotion Campaign in Brazil

Volume 22, Number 4, December 1996 and endorsement by party members4 and to educational campaigns that provide specific information relevant to sterilization candidates’ needs.5 In Africa, where vasectomy is very rarely used, a Kenyan nongovernmental organization implemented a mass media vasectomy promotion project in 1992–1994.6 The intervention, conducted by Innovative Communication Systems, ...

Effects of a mass media campaign to increase physical activity among children: year-1 results of the VERB campaign.

OBJECTIVE To determine the effects of a mass media campaign on the levels of physical activity among children 9 to 13 years of age. DESIGN A prospective, longitudinal, quasi-experimental design was used. A baseline survey was conducted in April to June 2002, before the launch of VERB advertising. Random-digit-dialing methods were used to survey a nationally representative sample of children a...

The Evaluation of a Mass Media Campaign to Promote Exclusive Breastfeeding in Vietnam

This dissertation explores whether a mass media campaign, comprised of two television spots promoting exclusive breastfeeding (EBF), was successful in changing EBF behavior when implemented alone and when implemented in conjunction with other media materials, the training of service providers, and the establishment of a franchise network of infant and young child feeding counseling centers. The...

Using a Marginal Structural Model to Design a Theory-Based Mass Media Campaign

BACKGROUND The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a s...

Will the government's mass media campaign on drugs work?